The New Gen Awards, now in its 12th year, is the largest independent digital media awards in South Africa, celebrating the best in social and digital media marketing.

"The 2024 recognition underscores our ongoing commitment to pushing boundaries, harnessing cutting-edge technology and crafting campaigns that resonate with audiences," says the group.

The group won the following awards: 

Gold Awards

  • Best Online Newsletter: Earth Hour — A Small Switch, A Big Difference — Machine_, and
  • Best Online Magazine: Sanlam Connect — Machine_.

Silver Awards

  • Best Online Competition: Mondelez, Oreo Our Way — Saatchi & Saatchi
  • Blogging Excellence: Sanlam Reality Wealth Sense — Machine_
  • Best Email Marketing Campaign: Telesure First For Women Referral Campaign — ARC
  • Most Innovative App Developed in Agency: Retail Cloud — Digitas Liquorice & Publicis Commerce, and
  • Best Online Magazine: Nutun Ngage — Machine_.

Bronze Awards

  • Best Marketing Automation: Sanlam Money Saver — Machine_
  • Most Innovative Use of Social and Digital Media: Mondelez, Oreo Our Way — Saatchi & Saatchi, and
  • Best Community Engagement: Mondelez, Oreo Our Way – Saatchi & Saatchi.

"This strong performance is a reflection of the exceptional talent and relentless drive within our group," says Jonty Fisher, Senior Vice President at Publicis Groupe Africa. "Our teams have consistently demonstrated their ability to craft campaigns that not only break through the noise but also deliver tangible results for our clients. These awards underscore our belief in the power of creativity combined with data and technology to drive meaningful impact."

"As we celebrate this accomplishment, we are more motivated than ever to explore new ways to connect with audiences, create impactful storytelling and drive success for our clients. These wins not only celebrate our past achievements but also fuel our ambition for the future," concludes Jonty Fisher. "We look forward to continuing this journey of growth, creativity and digital innovation as we strive to set new benchmarks in the industry."

For more information, visit www.publicisgroupeafrica.com. You can also follow Publicis Groupe Africa on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of Facebook