This recognition reinforces Dialogue's position as a top-tier player in the digital space, setting a new benchmark for excellence and innovation, says the agency.
2024 marked the introduction of the Black Onyx award, a premier accolade equivalent to the Grand Prix award, reserved for standout campaigns that demonstrate unmatched creativity, impact and results, according to the awards.
The '#BokFriday' campaign, which rallied national support for the Springboks, was recognised for harnessing South Africa's passion and uniting diverse audiences through dynamic storytelling and a bold digital strategy, says Dialogue.
"Winning the
Black Onyx awards in their first year is an incredible honour and a testament to the dedication of our team," says Tracy Jones, Founder and Managing Director of Dialogue.
"Our '#BokFriday' campaign's success goes beyond creative execution — it's about capturing the spirit of South Africa and creating a moment that resonated with millions. We're grateful to SA Rugby for their trust and partnership," adds Jones.
Dialogue's wins include the following:
- Black Onyx: Overall Best Social & Digital Corporate of the Year
- Black Onyx: Online Strategy of the Year
- Black Onyx: Digital Brand of the Year
- Black Onyx: Small Agency of the Year
- Gold: Most Viral Campaign by an Agency
- Silver: Best Community Engagement
- Silver: Excellence in Content Marketing
- Bronze: Best Online PR Campaign, and
- Bronze: Best Low Budget Campaign.
Dialogue concludes that its success underscores its commitment to delivering high-impact campaigns that leave a lasting mark.
For more information, visit www.dialogue.co.za. You can also follow Dialogue on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor