Rob Garden, Partner at Levergy, says, "At Levergy, we strive to use our understanding of audiences and culture to create work that resonates deeply with its target."
"It is always rewarding to see our approach to creative work recognised by industry peers. We would like to thank both the New Generation and PRISM Awards for this wonderful recognition of our work," adds Garden.
Levergy and its clients Nedbank and Telkom were awarded across disciplines, including awards in categories such as:
- Excellence in content marketing
- Revenue-generating campaign
- Influencer marketing
- Sport, and
- Integrated campaign.
For Nedbank, 'The Art of Wine', which used generative AI to democratise wine appreciation, was recognised in the Best Use of AI in Marketing category at the New Generation Awards as well as Visual Communications at the PRISM Awards.
'#Run4Avos', a humorous take on running culture promoting the Avo SuperShop, was recognised under Most Viral Campaign at New Generation, among others. Telkom's 'Stand Tall', created for the 2023 Netball World Cup, transformed South Africa's netball stars into heroes to inspire the youth and once again shone — achieving six Gold awards across both platforms.
"I'd like to thank our partners at Nedbank and Telkom for their ongoing support and belief in Levergy's passion marketing approach as well as the Levergy team, who has continued dedication to driving meaningful impact for our clients has been imperative in achieving these results," concludes Garden.
For more information, visit www.levergy.co.za. You can also follow Levergy on LinkedIn, X, or on Instagram.
*Image courtesy of X