The 'Moments that Connect Us' campaign features an interactive mall display designed to celebrate the unique stories and diverse heritage of the Vincent Park community, by highlighting the lives and stories of the people who make the centre so special — its shoppers, says the mall. 

The promotion will be brought to life through large displays in the centre — each one featuring a short story or memory from ten people at a time, with the images rotated every two months. The campaign will also feature exciting content on social media and the centre's digital communication platforms, says Vincent Park. 

The mall says that to take part, shoppers need to go to the Vincent Park Facebook page, and share a memory that they have of a visit to the centre, what they love about Vincent Park, or what they love about the Buffalo City, in no more than 20 words by Saturday, 30 November.

The first 10 selected participants will be announced in January 2025, and will need to make themselves available for a photoshoot at the mall, during which the campaign photography will be created. Subsequent participants will be announced in due course. All participants who successfully participate will be gifted with a R1 000 centre gift card, says the mall. 

"By sharing our shoppers' memories, the 'Moments that Connect Us' campaign aims to emphasise that Vincent Park is more than just a shopping destination. It's a place where memories are made and shared. From a favourite family outing that is now a tradition, to daily errands and special occasions, it's where we connect as a community," says Joseph Pasley, Shopping Centre Manager at Vincent Park. 

As a long-standing mall in the area, and with deep roots in the community, Vincent Park concludes that is a significant contributor to social causes in the area, frequently getting behind initiatives geared to changing lives for good. 

For more information, visit www.vincentpark.co.za. You can also follow Vincent Park Mall on Facebook or on Instagram. 

*Image courtesy of contributor