Founded by Marketing Executive Jay Badza in Johannesburg in 2017, the 360-degree agency says that it has now set up shop in Harare, Zimbabwe and Nairobi, Kenya.

The launch of its new offices marks a significant milestone in the agency's pan-African strategy as it deepens its roots on the continent and taps into growing opportunities across Africa, says the agency.

"African countries are outperforming other markets for major brands, particularly with regards to development and innovation," says Badza. "This presented a great opportunity to expand deeper into the African continent, to service corporations as well as the countries in which they operate."

Orchard On 25 says that it has partnered with celebrated Zimbabwean businesswoman, philanthropist and events doyen Dr Abigail Magwenzi, who has developed a global presence and reputation. She has been named as Partner in Orchard on 25 Zimbabwe, as well as the company's Chief Relations Officer.

"We believe Dr Magwenzi's global experience and expertise will bring immense value to our efforts to serve the continent and deliver on our pan-African strategy," says Badza. "Harare and Nairobi are hubs of development and we believe advertising and creativity will be the next major opportunities for growth. We are delighted to be in both cities to deliver groundbreaking marketing campaigns in these economic hubs."

With more than 30 years business experience, Dr Magwenzi is famous for delivering some of Zimbabwe's biggest events. She says she is delighted at the prospect of working with Badza.

"This strategic role offers an exciting opportunity to cultivate key partnerships, drive business growth and enhance our global footprint," Dr Magwenzi says.

"I am committed to leveraging my expertise to foster strong relationships with local stakeholders, government entities and industry leaders. Orchard On 25 is set to weave a rich tapestry of marketing magic that will transform the African landscape, one groundbreaking campaign at a time," Dr Magwenzi adds.

The venture is expected to shine a spotlight on Africa as a melting pot of talent, creativity and innovation, says Badza.

"Our expansion into Harare and Nairobi will help Orchard On 25 continue telling authentic African stories through the medium of advertising and branding," Badza says.

"Our eight years of experience in South Africa have been a catalyst for this expansion. Winning accounts with a wide range of major consumer and corporate brands is a seal of approval on our offering. Now, our growth trajectory has led us into these two incredible African cities, and we will rise to the challenge as well as to the expectations of these markets," adds Badza.

Orchard On 25 concludes that its clients range from beverages to breakfast groups, mining to conservation and it is expected to extend its creative magic even further as the rest of Africa discovers its impact.

For more information, visit www.orchardon25.co.za. You can also follow Orchard on 25 LinkedIn, X, or on Instagram.

*Image courtesy of contributor