The Bread, the Johannesburg-based agency known for creating culture-shaping work, has announced Ocean Basket as its newest client. The Bread says that it will spearhead PR, influencer marketing and social media for the brand.
Ocean Basket has been a dining staple among South African consumers since 1995 and is famed for its easy-going vibe and fresh Mediterranean flavours. Now, with The Bread's culture-first, community-driven approach, it is aiming to build on this stellar reputation — and take it even further, says the agency.
This collaboration marks a new chapter for the brand, one that's focused on elevating the seafood experience that has made Ocean Basket so beloved, says The Bread.
"We're excited to be working with Ocean Basket. It's a huge step for us as an agency and gives us the chance to bring our approach into a new category," says Andrew Berry, Co-Founder and Managing Director of The Bread.
"It's a well-loved local brand that's ready to stir things up in the dining space, not just here in South Africa but beyond our borders as well. We’re looking forward to exploring new directions for restaurant marketing and pushing the boundaries of what a brand like this can represent," adds Berry.
Ocean Basket's Chief Marketing Officer, Jonathan Muir, concludes, "At Ocean Basket, we believe in the power of a strong brand narrative to connect with our community, and The Bread's culture-shaping approach aligns perfectly with our vision. We're excited to embark on this journey together, pushing the boundaries of what Ocean Basket can represent in seafood dining and beyond."
For more information, visit www.thebread.co.za. You can also follow The Bread on Facebook or on Instagram.
*Image courtesy of contributor