The agency gained The New Generation Top Graphic Designer of the Year Award, which was sponsored by DStv, awarded to Shannon Spolander.
It also won, together with Spitfire Inbound, Best Marketing Automation Campaign for its collaborative work with Suzuki Auto South Africa through a case study titled 'Steering Suzuki to success with marketing automation'.
The 12th edition of the New Gen Awards, which celebrates the finest in social media, digital marketing and online tech, took place on Thursday, 26 September in Sandton.
According to the awards, the event attracted over 500 submissions from leading agencies and corporates, recognising the most creative and impactful digital campaigns across South Africa.
Veronica Moleele, CEO of Penquin, has expressed her pride in the team's accomplishments.
"Winning Gold at the New Gen Awards is a testament to the exceptional talent and dedication of our teams. We are thrilled that Shannon Spolander’s creative brilliance was recognised with the Graphic Designer of the Year Award," adds Moleele.
"Additionally, our collaborative efforts with our sister agency Spitfire Inbound and Suzuki Auto South Africa on the marketing automation campaign showcase how innovation and technology can drive success. We're incredibly proud of the impact we've made in both areas," Moleele says.
The Best Marketing Automation Campaign win highlights Spitfire Inbound and Penquin's strategic approach in leveraging digital tools to enhance customer engagement and drive measurable success for Suzuki Auto South Africa, the agency says.
Through an automated and data-driven marketing approach, the campaign successfully steered Suzuki towards achieving significant business growth, illustrating the power of integrated marketing solutions, Penquin adds.
The agency concludes that Spitfire Inbound and Penquin's Gold wins are a testament to its ability to innovate and implement strategic initiatives that elevate brands to new heights.
For more information, visit www.penquin.co.za. You can also follow Penquin on Facebook, X, or on Instagram.
*Image courtesy of contributor