Jabulani Sigege, Group Executive Creative Director at Machine_, says, "Xa uthetha, uzibonakalisa ngolwimi lwakho lwenkobe, soze ulahleke (when speaking using your home language, you can never go wrong)."
The Pendoring Awards continues to showcase the power of creativity in preserving and promoting South Africa's diverse languages. Machine_ says that its wins demonstrate its ability to create impactful, culturally resonant work that elevates local voices on a broader stage.
This year, Machine_ says that it entered four campaigns, with three making it to the finalist stage and all three converting into award wins.
Machine_ concludes that its Pendoring award wins are:
- Craft Gold: Spotify Africa: Skathi Sokubuya — Best Use of Licensed Music
- Silver: Spotify Africa: 'Say it with Lyrics' — Integrated Multimedia Campaign, and
- Silver: Spotify Africa: Skathi Sokubuya — Online Film Commercials.
For more information, visit www.thisismachine.co.za. You can also follow Machine_ on LinkedIn.
*Image courtesy of contributor