Avatar says that the National Presidential MSME & Cooperatives Awards event is dedicated to recognising outstanding Micro, Small and Medium Enterprises (MSMEs) and Cooperatives and is hosted by the Department of Small Business Development (DSBD). The awards aim to spotlight and reward the achievements of South Africa's top-performing MSMEs, Cooperatives and ecosystem enablers who drive growth and transformation across the nation.

President Cyril Ramaphosa says, "These awards are about recognising the winners in what they do, their efforts. It's about applauding their innovation, resilience and creativity. Tonight, we recognise best practice. They have shown that small businesses can operate efficiently, and soundly just as large corporations [can] do."

Minister of Small Business Development, Stella Ndabeni-Abrahams, says, "Avatar is a small business that is a trailblazer in the work that they do in the advertising space, disrupting the status quo, changing the norms, making their own mark, whilst creating employment for many young people."

Speaking at the awards ceremony, Zibusiso Mkhwanazi, Executive Chairman of Avatar, says, "This recognition is a celebration of our mission to liberate African creativity. At Avatar, we are driven by a purpose to redefine the creative industry by celebrating our heritage and amplifying the voices of our continent. This award fuels our resolve to continue pushing boundaries and transforming narratives for African entrepreneurs and creatives."

Under Mkhwanazi's stewardship, Avatar says that its mission is guided by the belief that Africans must tell their own stories. This vision resonates in every campaign, empowering African narratives to thrive in global spaces.  

The award highlights Avatar's role as a leader in reshaping South Africa's creative economy and inspiring the next generation of African entrepreneurs, says the agency.

Avatar concludes that the story of Avatar is deeply rooted in determination, vision and an unshakable belief in African potential. Demonstrating innate business acumen, Mkhwanazi turned his mother's initial investment of R2 000 to start his first venture.

For more information, visit www.avataragency.co.za. You can also follow Avatar on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor