This collaboration not only strengthens Huawei's presence in African markets but also enhances campaign effectiveness by combining Futuretech's deep knowledge of the local media landscape with Huawei's advertising technology, says the platform. 

William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, says, "Our partnership with Futuretech is an important milestone for Petal Ads as we expand our services in South Africa and the wider African region. This collaboration is a testament to Huawei's commitment to innovation and our desire to help businesses grow in the digital economy. Petal Ads offers a wide range of solutions that help businesses not only target their audiences more effectively but also gain the insights they need to make informed marketing decisions."

Hu, adds, "As businesses increasingly rely on mobile platforms to engage with consumers, it is crucial that they have access to the most advanced tools available. Petal Ads offers advertisers the ability to optimise their campaigns in real time, making their marketing efforts more agile and effective. By working with Futuretech, we are bringing these capabilities to the African market, ensuring businesses across the region can benefit from advances in advertising technology."

Boye Balogun, CEO of Futuretech, says, "As Futuretech Media we are constantly aiming to revolutionise digital media, drive innovation and excellence that continue to set new benchmarks within our industry. Our journey to this point has been filled with diligent planning, thoughtful discussion and a deep exploration of the synergies that exist between Futuretech Media and Petal Ads. Through this partnership, we will leverage our complementary strengths to not only achieve our business goals but to exceed them. We will embark on new projects, explore uncharted territories and create value that will resonate with our customers and employees."

Balogun adds, "We celebrate the official beginning of our partnership with Petal Ads a company that shares our values, vision and commitment to excellence. This is not just a win for our companies; it is a win for our industry and for the countless individuals who will benefit from the fruits of our partnership."

Petal Ads concludes that the partnership enables it to expand in Africa while empowering African businesses to reach local audiences more effectively and gain global exposure, including in China. This strategic collaboration is set to deliver measurable impact for advertisers, allowing them to connect with customers through tailored digital solutions that maximise return on investment. It is also set to provide businesses with the necessary tools to navigate the complexities and nuances of a rapidly evolving marketing environment.

For more information, visit ads.huawei.com.

*Image courtesy of contributor