Her impressive track record in leadership, sales management and strategic planning makes her a valuable addition to the team, says Primedia Malls.

With previous roles held at organisations such as Provantage Media Group, British American Tobacco South Africa and The Creative Counsel, where Mercer consistently delivered outstanding results for her clients, the media owner adds. 

Mercer is no stranger to the Primedia Group as she joined Primedia over two years ago as General Manager for In Your Face, a Below the Line activations agency that has played a key role in driving key client relationships within the organisation, Primedia Malls says. 

Mercer has continued to demonstrate her exceptional ability in leading teams to achieve and surpass targets, identifying and implementing process improvements and driving strategic initiatives. In her new role as the Chief Revenue Officer, she will oversee all operations in both Primedia Malls and In Your Face, focusing on enhancing customer experiences and driving growth in the shopper environment, the media owner says.

According to Primedia Malls, Mercer's leadership and strategic vision are expected to bring innovative changes and strengthen Primedia Malls' market position.

"We are thrilled to have Mercer leading the Primedia Malls team," says Bongumusa Makhathini, CEO of Primedia Out of Home. "Her extensive experience and commitment to excellence make her the perfect fit for this role. We are confident that Kirsten will lead Primedia Malls to new heights."

Mercer has also expressed her enthusiasm about the new role.

"I am excited to take on this exciting opportunity to lead both Primedia Malls team and look forward to working with the talented team to create exceptional experiences for our clients. Together, we will continue to innovate and grow, ensuring Primedia Malls remains a leader in the industry,"  Mercer concludes. 

For more information, visit www.primediamalls.co.za. You can also follow Primedia Malls on Instagram.

*Image courtesy of Primedia Malls