Meneguzzo, who spent 21 years as a Creative Director in ad agencies before joining Moleskine, says, "The digital world dominates every aspect of our lives and, despite everything and everyone, we love it. Because screens are portals that open up a thousand worlds, connecting us, entertaining us, informing us."

"But, as in all passionate stories, there is an anti-hero, an underdog: In communication, I believe it is Out-of-Home. But what can surprise us more than the glittering global access made possible by the digital world? The beauty, the awareness of space, the contextual experience of the senses. Those things that can make us exclaim O-OH," adds Meneguzzo.

WOO's CMO Richard Saturley says, "Creative effectiveness is one of the main themes of the Europe Forum and we could not have a better qualified or more inspiring guide to the subject than Meneguzzo. She is a true enthusiast for OOH and her presentation is sure to be one of the highlights of the Milan Europe Forum."

According to WOO, its Milan forum will be an unmissable opportunity to stay abreast of the developments transforming the global Out of Home industry.

"We look forward to welcoming delegates to Milan as we celebrate an industry on the move. However, places are going quickly so to secure a place prompt registration is advised," WOO concludes. 

For further information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org. 

*Image courtesy of contributor