Trade and Investment KwaZulu-Natal (TIKZN) has announced its appointment of the Matrix Group's integrated marketing and communications (IMC) agency, Brandswell, as its full-service agency for advertising, design and communications. The partnership, set to span the next three years, will see Brandswell leading all aspects of TIKZN's strategic marketing and communication efforts.
Manqoba Mbatha, General Manager of Marketing and Communications at TIKZN, has expressed his enthusiasm about the new collaboration.
"As the official investment promotion agency of KwaZulu-Natal, TIKZN is tasked with the critical responsibility of positioning the province as a premier investment destination in an increasingly competitive global landscape," says Mbatha.
"We are pleased to partner with Brandswell, whose dynamic and innovative approach will bolster our visibility and communication efforts across key markets. Its expertise will significantly enhance TIKZN's ability to execute bold, impactful marketing and communications campaigns aimed at attracting vital investments and fostering trade and export growth. We look forward to a productive and successful partnership," adds Mbatha.
Jonathan Chappe de Leonval, Managing Director at Brandswell, concludes, "We are thrilled to work with an esteemed entity like Trade and Investment KwaZulu-Natal. We're excited to leverage our expertise to drive TIKZN's vision and contribute to its continued growth and success, and I am glad that it was impressed by our strategic approach to the pitch."
For more information, visit www.tikzn.co.za. You can also follow TIKZN on Facebook or on X.
*Image courtesy of contributor