After a decade, SPARK Schools has launched a refreshed brand and corporate identity as it embarks on a growth strategy. Key initiatives, aligned with the repositioning, involve continuing an expansion strategy of opening schools across the country at the right time and in the right areas.
Earl Sampson, Managing Director of SPARK Schools South Africa, says, "Yes, we have set ambitious growth goals for the business, and we have shown what can be achieved when we work together with our stakeholders and partners. With our refreshed brand, we are ready to continue our growth in South Africa whilst also seeking opportunities in the wider African continent. Our ambitions will build a brand for the continent and provide underserved communities across Africa with access to a world-class quality and leading education solution, the education solution this continent’s children deserve."
Sampson says SPARK Schools remain committed to being daring, incorporating the best global education practices and striving to deliver the greatest possible value and experiences for scholars, parents and teachers.
"Our purpose is to spark greatness through education, innovation and community. Our new look embodies our commitment to drive positive change in our communities, inspiring greatness and empowering our scholars to shine. Every action we take is working towards this goal. To this end, repositioning the brand captures the essence of who and what SPARK Schools is all about," adds Sampson.
Driving Change Within Communities
Our brand lives within every person who works at, attends and knows about SPARK Schools. And it's rooted in a common goal: to spark greatness within every child, says Sampson.
"We aren't like other schools. We don't just educate. We want South Africa to lead global education, and that starts with us. We have an inspired approach to education. So, the way we talk, look and show up should be inspired too," says Sampson.
SPARK is the acronym for its five core values of Service, Persistence, Achievement, Responsibility and Kindness. It is these values that we believe turn our scholars into the children who will raise villages, concludes Sampson.
For more information, visit www.sparkschools.co.za. You can also follow SPARK Schools on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor