The MMA SMARTIES Sub-Saharan Africa Awards honour the most effective modern marketing efforts within the Sub-Saharan region. This platform celebrates innovation and impact, highlighting campaigns that resonate across diverse markets. Penquin says that its wins this year increase its rank on the MMA SMARTIES Index.

This year, Penquin has claimed a number of wins, including the Agency of the Year title in the Industry Award category, the agency adds.

Penquin says that its award-winning campaigns demonstrated excellence across multiple categories:

  • Bronze in Product and / or Service Launch for the Suzuki Jimny Vehicle Launch
  • Bronze in Cross Digital Media Marketing for Suzuki's 'Make The Right Choice' retail campaign
  • Bronze in Omnichannel Marketing for the Suzuki Fronx Vehicle Launch
  • Silver in Product and / or Service Launch for the Suzuki Fronx Vehicle Launch
  • Silver in Short or Long Form Video for 'Suzuki — Chasing The Fun'
  • Silver in Programmatic for the Xbox 'Festive Campaign 2023'
  • Gold in Cross Digital Media Marketing for the Xbox 'Festive Campaign 2023', and
  • Gold in Gaming, Gamification and E-sports for the Xbox 'Festive Campaign 2023'.

Veronica Moleele, CEO of Penquin, says that she is incredibly proud and grateful for the recognition of the agency's hard work over the past year.

"Being named Agency of the Year is a tremendous honour and a testament to the passion, creativity and dedication of our team. Each campaign reflects our commitment to pushing boundaries and delivering meaningful results for our clients," Moleele says. "These awards inspire us to continue innovating and creating impactful stories that connect with audiences. We are immensely grateful to our clients for trusting us to bring their visions to life."

The MMA Smarties Awards celebrate innovation and excellence in modern marketing, and Penquin's exceptional performance underscores its status as a powerhouse in the industry. With this momentum, Penquin concludes that it remains dedicated to delivering innovative and impactful campaigns, setting the stage for another incredible year of creativity and success.

For more information, visit www.penquin.co.za. You can also follow Penquin on Facebook, X, or on Instagram.

*Image courtesy of contributor