Have you ever thought about the reasoning behind a brand's choice of colour? Colours have a significant impact on how we perceive a brand, and the study of colour psychology teaches us how certain colours can influence our emotions. Iconic brands like Cadbury and Samsung understand the influence of colour on our minds and utilise it to shape our experiences in ways that often go unnoticed.
Colour psychology studies how colours affect our perceptions and emotions. These emotions can greatly influence our behaviour as consumers — making colour a powerful tool in marketing and branding. It offers insight into why we connect with certain brands and helps us understand the impact they have on us.
By understanding how colour affects us, marketers are able to create more impactful and memorable brand experiences. In fact, research has shown that using certain colours can increase brand recognition by as much as 80%.
Scroll down as media update's Saads Abrahams breaks down the colours and the psychology behind them!
What are your thoughts on brands using colour psychology? Let us know in the comment section below.
*Image courtesy of Canva
*Information sourced from Ignyte Branding