LekkeSlaap has announced that Siya Kolisi, Eben Etzebeth and Dricus du Plessis have joined forces in its latest video campaign, titled 'Breaking Free'. The ad shows the athletes caught in a fictional disciplinary hearing after repeatedly sneaking out of their training camp to indulge in the comforts of LekkeSlaap accommodations.
LekkeSlaap says that packed with clever humour and South African charm, the ad highlights the universal appeal of local travel — even for the nation's top athletes.
"Our goal was to blend South Africa's love for travel with its love for sports and humour," says Gerriline Fouché, LekkeSlaap's Chief Marketing Officer. "Having Kolisi, Etzebeth and du Plessis on board brought the concept to life in a way that's both entertaining and authentic to our audience."
LekkeSlaap says that its campaigns have consistently garnered widespread attention. By blending relatability with humour, these campaigns have set a standard for engaging online content with a proudly South African flair. Early reactions to 'Breaking Free' suggest it's on track to continue this tradition.
LekkeSlaap concludes that 'Breaking Free' is now live on LekkeSlaap's YouTube channel and social media platforms. People can see Kolisi, Etzebeth and du Plessis as they've never seen them before.
For more information, visit www.lekkeslaap.co.za. You can also follow LekkeSlaap on Facebook, Instagram, or on TikTok.
*Image courtesy of contributor