The Gerety Awards says that entries for 2025 have opened. In a new addition for 2025, The Effectiveness Cut will look at work that has achieved measurable impact in meeting business objectives and fulfilling a brand's purpose effectively. 

There are 15 locations for the Executive Jury Sessions this year: New York, Toronto, London, Paris, Eastern Europe, Southeast Asia, Düsseldorf, Madrid, Milan, LATAM, Melbourne, MEA, Los Angeles, Tokyo and São Paulo. As well as defining the shortlist, the Executive Jury Sessions each select the Agency and Production Company of the Year from their country, adds the awards.

Looking towards the judging, Grand Jury member Oriane (Abouattier) Canfrin, Head of Marketing and Communications at Ecobank Côte d'Ivoire, says, "I am delighted to witness innovative and impactful work that challenges conventions and inspires change globally. The Gerety Awards, with its unique perspective from an exclusively female panel, play a crucial role in highlighting creativity that resonates on a deeper, more inclusive level. It is a privilege to embark on such an adventure."

The Jury Presidents leading the Executive Jury Sessions for the 2025 Gerety Awards include:

  • Prerna Mehra, Creative Director and Head of Design, MullenLowe MENA, UAE
  • Emma De La Fosse, Chief Creative Officer, Edelman, the United Kingdom
  • Tomoko Kanezaki, Managing Director, Creative Planning, Dentsu Inc. Japan
  • Nicole Ellerton, Group Creative Director, Cossette, Canada
  • Marjorieth Sanmartin, Chief Creative Officer, Philipp und Keuntje and fischerAppelt, Germany
  • Joanne Theseira, CEO, Publicis Communications, Singapore
  • Stefanie DiGianvincenzo, Creative Lead, META, Australia
  • Virginia Mosquera, Creative Director Author and Screenwriter, McCann Spain
  • Samantha Scaloni, ECD, DDB, Italy
  • Julia Dovlatova, ECD, WPP at CP EMEA, VML Prague, Czech Republic
  • Dani Ribeiro, CCO, WMcCann Brazil
  • Celeste Dalairac, ECD Isla, Argentina
  • Chrystel Jung, Creative Director, BETC France
  • Lauren Smith, ECD, 72andSunny, the United States, and 
  • Rosie Bardales, Chief Creative Officer, VML NYC, the United States.

The full executive jury will be announced in the coming weeks. In the meantime, individuals can learn more about the Grand Jury and Jury Presidents here, the awards concludes.

For more information, visit www.geretyawards.com. You can also follow the Gerety Awards on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor