Since first launching globally in 2018, Jetour says it has been guided by its aim of being the auto brand with the deepest understanding of travel. In over sixty countries where the brand has launched to date, Jetour integrates lifestyle and travel by positioning itself as a companion for exploration and adventure. Walker's music embodies travel, freedom and dreams — which resonate closely with Jetour's 'Travel+' strategy, making him a perfect fit for the brand. 

Born in England in 1997, Walker moved to Norway at a young age, where he developed a passion for music production. He is best known for his breakout single, Faded, which was released in 2015, garnering over 1.2 billion views on YouTube and selling more than 3.8 million copies worldwide, topping the charts in multiple countries and solidifying his position as a leading figure in the electronic music scene, adds Jetour. 

This collaboration is being unveiled alongside reports that Walker is composing a custom brand Jetour theme song, which is set to be officially released worldwide later this month, says the brand.

Through this partnership, Jetour says it aims to infuse the soul of 'Travel+ Music' with Walker's musical talent and global influence, breaking boundaries and spreading the 'Travel+' concept to a wider audience. 

Jetour concludes that this partnership is designed to inspire a passion for travel and explore the limitless possibilities of a better life. At the same time, Walker's involvement will inject more youthful, fashionable and vibrant elements into the Jetour brand, further enhancing its global recognition and influence. Through this deep collaboration, Jetour not only brings the joy of travel into daily life but also infuses the beauty of art into every journey. 

For more information, visit www.jetourglobal.com. You can also follow Jetour on Facebook, X, or on Instagram. 

*Image courtesy of contributor