Buying a car is one of the most important decisions consumers make, and finding the perfect match shouldn't feel like a compromise, says the brand.

AutoTrader says that things are looking up, with 2025 shaping to be a promising year.

"Falling interest rates and petrol prices are giving South African motorists and consumers plenty to smile about," says Angelique Lynch, AutoTrader's Marketing Director. "These positive changes boost consumer confidence, making it easier for buyers to get behind the wheel of the car they need with greater financial peace of mind. They also empower them to make better financial decisions, including purchasing vehicles that suit their evolving lifestyles."

The latest AutoTrader data highlights a notable uptick in consumer confidence. During the first two weeks of 2025, from Wednesday, 1 to Tuesday, 14 January, sessions on the platform increased by 19% compared to the same period in 2024, while vehicle enquiries increased by +12%. This suggests growing interest among consumers considering or planning to buy a car in the year ahead.

South Africa's unique blend of cultures and lifestyles means no two drivers are the same — and neither are their motoring requirements. Whether it's a stylish dad balancing family life and street cred, a jet-setting aunty turning heads in a luxurious ride, or a student upgrading their style with a slick hatchback, AutoTrader says that it ensures you don't have to compromise on your wants or needs.

AutoTrader says that its newest feature, Ratings and Reviews, provides ratings out of five based on real feedback from previous car shoppers and buyers. It also includes a review system that offers insights into customer service, financing, and test drives. This helps potential buyers make an informed decision and ensures transparency and trust when choosing who to buy from.

"South Africans have shown incredible resilience through tough times, and now they can embrace the opportunities that come with a stronger financial outlook," says George Mienie, AutoTrader's CEO. "Our online marketplace is designed to make finding the perfect car effortless — so you can live life to the max with a vehicle that supports your ambitions."

"Combined with tools that drive trust and transparency — such as our Ratings and Reviews feature — ensures buyers can make informed decisions confidently, knowing they're choosing reputable dealerships that prioritise their needs," adds Mienie. 

Since its debut on New Year’s Day, the 'Do It Big' campaign has exceeded 7.1 million views across social media platforms such as Facebook, X and TikTok, with over 28 thousand people liking or commenting on it. In addition, within the first two weeks, the campaign has achieved over 5.3 million views on YouTube, says the brand. 

AutoTrader concludes that its 2025 campaign will be featured across various channels, including outdoor advertising in both static and digital formats.

For more information, visit www.autotrader.co.za. You can also follow AutoTrader on Facebook, X, or on Instagram.

*Image courtesy of contributor