Famesters says that the report provides a detailed look at influencer marketing budgets, consumer behaviours, platform preferences and expert predictions for the year ahead.

 

Key Highlights from the Influencer Marketing Report include:

  • Industry Growth: The influencer marketing industry grew to USD$24-billion in 2024, with a projected 13.7% increase by 2025.
  • Budgets on the Rise: 59.4% of brands plan to increase their influencer marketing budgets, with 24.2% dedicating over 40% of their total marketing spend to influencers.
  • Nano-influencers in Demand: 44% of brands now prefer to work with nano-influencers for their authenticity and deep audience connections.
  • Platform Choices: TikTok is the top platform for 68.8% of brands, with Instagram at 46.7%, highlighting a shift toward platforms that prioritise engagement and creativity.
  • Consumer Trust: 83% of Gen Z and 80% of Millennials trust influencer recommendations, showing their influence on purchasing decisions.

Famesters says the report also addresses the growing role of AI in influencer marketing, with 60.1% of professionals reporting better campaign outcomes using AI tools for identifying influencers, detecting fake engagement and analysing campaign results.

Famesters experts dwell on the hot topics that continue to form influencer marketing into its modern state and foresee the future trends that will influence the brands. "As brands lean more on influencer marketing, the key to success lies in choosing partnerships wisely," says Pavel Beinia, CEO and Founder of Famesters.

"Nano-and micro-influencers are gaining ground because they connect with their audiences on a personal level. In 2025, brands will need to focus on building genuine, long-term relationships and crafting content that reflects what audiences care about. It’s about being relatable, not flashy," Beinia adds.

Famesters concludes that the report goes beyond numbers to provide practical advice for brands. It offers predictions for the future of influencer marketing, including the rise of smaller influencers, the impact of AI and the growing role of social media platforms like TikTok in crafting consumer behaviour.

The Influencer Marketing Report 2025 can be viewed here.

For more information, visit www.famesters.com. You can also follow Famesters on LinkedIn, Facebook, or on X.

*Image courtesy of contributor