Ogilvy One offers a range of end-to-end services, including a suite of MarTech products to transform the customer journey. This offering is underpinned by a newly unified global technology backbone powered by Verticurl, a leading marketing technology agency of the global Ogilvy network, says Ogilvy.

Vikas Mehta, Regional CEO, Sub-Saharan Africa, Ogilvy, says, "We are delighted to bring Ogilvy One to a region that boasts of one of the youngest audiences in the world. This expertise further enhances Ogilvy Africa Network's ability in partnering with clients to innovate at the intersections of content, data and technology."

"Powered by creativity and enabled by a suite of MarTech products custom-built for Africa, Ogilvy One opens new opportunities for brands to sandbox and scale innovative experiences across the user journey," Mehta adds.

Ogilvy One integrates digital service offerings including:

  • Digital Creative: A creative approach that designs digital content.
  • Digital Media: A strategic framework for leveraging online platforms to maximize brand visibility, drive targeted engagement and enhance customer acquisition.
  • Applied Marketing Science: Leveraging advanced statistical methodologies and AI to uncover insights.
  • Experience Design: A customer-centric approach that crafts intuitive and engaging experiences across all touchpoints.
  • Artificial Intelligence (AI): Harnessing the power of AI to revolutionise marketing strategies, enabling brands to deliver personalised experiences, predict customer behaviour and drive measurable impact with precision and scale.
  • Tech Services: Providing cutting-edge technology solutions that streamline operations, enhance efficiency and empower brands.

Complimenting the services is a suite of MarTech products, such as:

  • Feed 2.0: A real-time social intelligence platform that helps brands create and distribute social content to drive impact for KPIs.
  • InfluenceO: An influencer marketing platform that connects brands with relevant influencers.
  • OBrio: A media intelligence platform that consolidates multi-channel data into a customizable dashboard for real-time analytics and unified ROI tracking.
  • Optimus: A marketing automation platform that streamlines lead generation, nurturing and conversion through task automation and actionable insights.

Ogilvy says that Jason Smit has been appointed Managing Partner to lead Ogilvy One. With over 15 years of experience in digital marketing, AI, and MarTech, Smit has a proven track record of delivering innovative, data-driven solutions for leading brands.

Joining Smit on the leadership team is Kavata Wafula, Head of Paid Media and Adderley Williams, Head of Digital Content. The technology practice for Ogilvy One would be led by the Ogilvy Africa Network's Chief Technology Officer, Vimal Kaul, Ogilvy adds.

Announcing the leadership team, Mehta says, "Vimal, Kavata and Adderley have made significant contributions to Ogilvy’s success over the years; and we are delighted to welcome Jason to the Ogilvy family. With his addition, Ogilvy One can boast of an enviable all-star lineup, right from the start."

Ogilvy says that the convergence of content, data, and technology is reshaping brand-consumer interactions. Ogilvy One goes beyond optimizing campaigns; puts creativity at the centre, to design more meaningful customer relationships for creating long-term value. 

"I'm thrilled to join the Ogilvy Africa Network on this journey," concludes Smit. "The potential for digital and AI to empower businesses of all sizes is immense."

For more information, visit www.ogilvy.africa. You can also follow Ogilvy on Facebook or on X.

*Image courtesy of contributor