Quiet renewal is abundant on the Stellenbosch working farm, with many exciting projects on the go, Spier says.

March 2025 will welcome guests to the new Spier Hotel. The wine portfolio is undergoing repackaging, each bottle soon to feature its evolved look, says Spier.

"We didn't set out to rebrand," says Kathryn Cilliers, Marketing Director at Spier. "Rather, the profound changes across our farm demanded a visual identity that truly reflects who we are today." 

Francois Rey of Monday Design says, "We looked to the iconic gable crest that once adorned the first Spier wine labels, reimagining it with refined, structured aesthetics. The influence of lead-type printing evokes craftsmanship, while its symmetrical structure adds visual harmony — creating a mark that honours heritage while embracing contemporary sophistication."

The new design maintains clear ties to Spier's 333 year heritage while reinforcing its standing on the international stage, Spier adds.

"This thoughtful evolution of our logo is a reflection of who we are at our core: a farm with deep roots firmly focused on the future," says Cilliers. "This logo represents our commitment to excellence — from our award-winning wines to our regenerative farming practices — and embodies our vision of taking South African wine confidently to the world stage."

The refined marks a milestone in Spier's journey to demonstrate how deep roots can nurture new growth. This new visual identity serves as an emblem of broader transformation, from hotel to wine labels to retail offerings, proving that when guided by integrity, change can become a lasting force for good, Spier concludes.

For more information, visit www.spier.co.za. You can also follow Spier on Facebook, X, or on Instagram.

*Image courtesy of contributor