The MAAs says that it recognises the pivotal role of marketing in driving business growth and shaping the South African cultural landscape. Anchored in business strategy, the awards celebrate initiatives that demonstrate the positive impact of marketing and brand building as critical commercial tools.

Qualifying for the MAAs is a testament to the power of well-conceived strategy, impactful execution and substantiated business results, the MAAs says.

"This year's entries have impressed our judges, attesting to the thorough and robust adjudication process," says Ivan Moroke, Chairperson of the MAAs. "Each written submission underwent careful evaluation against specified criteria, with judges engaging in spirited discussions to determine the merits of top-scoring entries. Achieving qualifier status is a significant accomplishment, and we congratulate all those who have reached this milestone."

Qualifiers are now invited to the ceremony where finalists and winners will be revealed, the awards says.

The 2025 MAA qualifiers have demonstrated excellence across 13 main award categories, including:

  • Excellence in Brand Marketing B2B
  • Resourceful Marketing
  • New Product or Service Launch Strategy
  • Strategic Sponsorship Marketing
  • New Brand Launch / Relaunch Strategy
  • South African Resonance Marketing
  • Marketing Innovation
  • Purpose-led Marketing
  • Brand Positioning
  • Integrated Marketing
  • Digital Brand Marketing
  • Reputation Management, and
  • Internal Marketing.

The full list of qualifiers can be viewed here. 

The MAA Leadership Awards, including Rising Star of the Year and Marketer of the Year, are currently undergoing a rigorous adjudication process, including interviews with nominees and their colleagues, the MAAs says.

The MAAs culminate in a grand awards celebration, where winners across all categories will be announced. Event ticket details will be released in February, with the date and venue of the ceremony to be confirmed shortly, the awards concludes.

For more information, visit www.marketingawards.co.za. You can also follow the MAA on LinkedIn or X.

*Image courtesy of contributor