Paragon's key challenges were centred around standing out in the saturated UAE real estate sector and ensuring a seamless inquiry process for users. It approached So Interactive to transform its website into a sophisticated property platform that combines UX, UI design and technology with a focus on converting interest into actionable leads, So Interactive says.

"Paragon Properties is at the top of their game in the luxury market, and they needed a site that matched that level of excellence," says Darren Mansour, Founder of So Interactive. "This project was the result of a shared vision to redefine property browsing in the UAE and cement Paragon's leadership in the luxury real estate market."

The second phase of the collaboration is already underway, as So Interactive and Paragon Properties continue to push boundaries in digital real estate experiences, the duo concludes.

For more information, visit www.sointeractive.co.za. You can also follow So Interactive on Instagram.

*Image Courtesy of contributor