The CMAs were hosted by the Content Marketing Association in London in early January, Woolworths says.

The accolades highlight the Woolies commitment to creating and distributing fresh, inspiring and impactful content, adds Woolworths. 

"Our commitment to digital content unlocks incredible opportunities to connect with our customers in more meaningful, personal ways — whether through tailored experiences, vibrant community engagement, or innovative storytelling that truly makes a difference," says Executive Content Director for Woolworths, Cathy Lund.

The awards include:

Gold:

  • Best Purpose-Led Content: 'This Apple Can Save the World' campaign | Woolworths, and 
  • Best Use of Influencer Marketing: Woolworths TASTE | New Media and Woolworths. 

Silver:

  • Best Annual Always-On Content Strategy: Woolworths TASTE's digital-first strategy | New Media and Woolworths, and 
  • Best Content Team: Woolworths TASTE | New Media and Woolworths.

Bronze:

  • Best Use of Print: Woolworths TASTE: The Final Tribute Issue | New Media and Woolworths
  • Best Use of Innovative Technology: 'This Apple Can Save the World' campaign | Woolworths
  • Best Inter-Company Engagement: Woolworths Shop Talk, August 2024 | New Media and Woolworths
  • Best Content Team: Woolworths La Difference series | Woolworths, and 
  • Best Use of Social Media: B2C: Woolworths TASTE on TikTok | New Media and Woolworths 

"From groundbreaking campaigns like 'This Apple Will Save The World' to our dynamic partnership with New Media on TASTE, we're not just following trends — we're shaping them, while ensuring that Woolworths remains not only relevant but deeply resonant for generations to come," Lund says.

The CMAs are the world's leading awards for excellence in content marketing, celebrating the best in brand storytelling, strategy and innovation. Hosted annually by the Content Marketing Association, the CMAs attract entries from top brands, agencies and publishers across the globe, Woolworths says.

These accolades underscore Woolworths' dedication to delivering purpose-driven content that resonates with its intended audience, Woolworths concludes.

For more information, visit www.woolworths.co.za. You can also follow Woolworths on Facebook, X, Instagram, or on TikTok.

*Image courtesy of Facebook