The judging criteria is the originality of the creative ideas and the quality of their executions, Gerety Awards says.

The jury is led by Prerna Mehra, Executive Creative Director, Mullenlowe MENA. Mehra says, "I am more than honoured to be serving as the Jury President for the MEA jury — it's a front-row seat to the kind of creativity that shakes things up and makes the world take notice."

"The Gerety Awards aren't just about trophies — they're about setting the bar (and then raising it again). And this year, I get to do that with some of the most fearless, brilliant, trailblazing, game-changing women in the industry. We're not just picking winners; we're spotlighting ideas that break molds, spark conversations and redefine excellence. Can't wait to dive into the best work of the region with this powerhouse jury. Let's make 2025 one for the books," Mehra adds.

The MEA Executive Jury includes:

  • Houda Tohme, CEO HAVAS Media Middle East, UAE
  • Noor Wafa, Associate Creative Director VML Riyadh, Saudi Arabia
  • Joumana Micaelian, Managing Partner and Head of Communication PIMO, Lebanon
  • Bianca Geater, Design Director Dentsu Creative, UAE
  • Koo Govender, CEO Publicis Groupe Africa, South Africa
  • Linda Kachingwe-Sisya, Executive Head of Marketing and Communications Africa and International-RMB and FNB, South Africa
  • Dina Jreissati, Senior Marketing and Communications Advisor, UAE
  • Nour Deeb, Creative Director FP7 McCann, UAE
  • Sara Eid, Regional Creative Director ServicePlan, Saudi Arabia
  • Sally Tambourgi, Executive Creative Director VML Dubai, UAE
  • Yasmina Boustani, Creative Director Edelman, UAE
  • Aakriti Goel, Head of Strategy and Insights Leo Burnett MEA (Middle East & Africa), UAE
  • Nnenna Onyewuchi, Co-Founder / Executive Director YBR Lagos, Nigeria
  • Kirsty O'Connor, Regional Director of Innovation & Creative Hub Lead BURSON, UAE, and 
  • Jeanine Gomes, Group Creative Head MullenLowe, South Africa. 

"An amazing group of talented professionals will once again define the Gerety winners. In a world of uncertainty, defining the standard to which advertising is held has never been more important," says Gerety Awards President, Lucía Ongay. “At its core Gerety exists as a business case for good advertising, celebrating campaigns that are not only award worthy but ones that resonate with the world's most powerful consumers."

More than 240 judges from 50 countries will join the 2025 Gerety Awards. As well as defining the shortlist the executive jury sessions each select the agency and production company of the year from their country, the awards concludes.

For more information, visit www.geretyawards.com. You can also follow the Gerety Awards on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor