The centre is home to over 400 retailers and draws an average of 1.6 million shoppers monthly. Having won eight Gold Footprint Awards, it is now also home to an 890m2 advertising site that redefines brand exposure and impact in a high-traffic retail environment, says Mall Ads. 

Positioned at the intersection of Lois Avenue and Atterbury Road, the site delivers 1.5 million viewed impressions monthly and attracts the attention of thousands of high-SEM (Socio-Economic Measure) commuters and shoppers daily in one of the country's most influential shopping hubs, says the company.  

The addition of this site solidifies Mall Ads' position as an innovator in advertising within the mall environment, expanding on Mall Ads' portfolio of media offerings and enhancing its ability to deliver visibility and impact for brands aiming to drive brand awareness and engagement, adds the company. 

Mall Ads says that the first brand posted on the wall site is AbinBev's Castle Lite.

Mzi Deliwe, Deputy CEO of Provantage and Director at Mall Ads, says, "We are thrilled to announce the launch of this iconic billboard at Menlyn Park Shopping Centre. It represents a pivotal moment for brand advertisers looking to achieve maximum visibility and exposure in one of South Africa's busiest retail environments. This partnership not only strengthens our position as leaders in the retail advertising sector but also sets a new benchmark in terms of brands being able to reach and capture the attention of a highly relevant and dynamic audience."

"We are excited to collaborate with Mall Ads on this exceptional project. The introduction of such an iconic advertising site is testament to our commitment of enhancing the shopping experience for our visitors. It aligns with our ongoing efforts to offer the most cutting-edge and impactful retail environments, ensuring that Menlyn Park Shopping Centre remains at the forefront of innovation and customer engagement," says Nisha Kemraj, General Manager of Menlyn Park.

Mall Ads concludes that brands seeking to gain a competitive edge can now leverage these high-visibility spaces on South Africa's retail stage. 

For more information, visit www.mallads.co.za. You can also follow Mall Ads on LinkedIn or on X.

*Image courtesy of contributor