FCB Africa has appointed Thumiso Masoha as its new Chief Experience Officer, effective Saturday, 1 February. This move underscores the agency's commitment to facilitating client success, driving business impact and staying ahead in an evolving advertising landscape.
Masoha brings over two decades of expertise in marketing, communications and business development. He has a proven track record of reshaping brand-agency relationships, revitalising underperforming business units and delivering measurable client success, says FCB Africa.
"Thumiso's ability to build strong partnerships and drive sustainable growth makes him an invaluable addition to our executive team," says Reagen Kok, MD of FCB Africa. "His leadership will be instrumental in elevating our client-first approach and ensuring we continue to deliver impactful, business-driving creative solutions."
Beyond the boardroom, Masoha is a respected thought leader, frequently sharing insights on marketing, leadership and business transformation through industry forums, media appearances and professional coaching, the agency adds.
"I am thrilled to join FCB Africa at such a transformative time," says Masoha. "This agency has a legacy of creative excellence, and I look forward to working with this exceptional team to drive even greater impact for our clients and redefine the future of brand engagement."
For more information, visit www.fcb.co.za. You can also follow FCB Africa on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor