Investec has celebrated International Zebra Day by showcasing its popular brand icon with a different kind of zebra crossing. A dazzle of wild zebras appeared to trot across the intersection outside the bank and wealth manager's Sandton offices — thanks to computer-generated imagery (CGI).
Investec says that it collaborated with its lead creative agency, Leagas Delaney, and hyper-realistic CGI specialists, RunFlyJump, to craft this impactful Out-of-Home experience.
"Investec is always exploring innovative ways for our brand to show up as freshly consistent and there's nothing more out of the ordinary than seeing the striking African zebra in the heart of the city," says Investec's Group Chief Marketing Officer, Abey Mokgwatsane. "We are thrilled with the engagement the video has received, clearly demonstrating that our clients and stakeholders share our affection for our brand icon."
The video has garnered over 3.9 million views and reached more than 4.8 million social media users across Investec's Instagram, Facebook, LinkedIn, YouTube and X channels, says the brand.
"Our offices in 12 countries around the world were abuzz with excitement last week as our people donned black and white, stripes and even full zebra costumes to celebrate," Mokgwatsane adds.
"This annual occasion allows our people to express their pride in the organisation they represent, as they continue to bring our purpose 'to create enduring worth' to life," concludes Mokgwatsane.
For more information, visit www.investec.co.za. You can also follow Investec on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor