Broadsign says that the Broadsign AI Assistant is a patent-pending tool designed to reduce the time media owners spend on repetitive tasks such as reviewing, categorising and approving incoming ad creative from programmatic bids sent via demand-side platforms (DSP). 

It promises time and cost savings for media owners, as OOH creatives are reviewed and categorised manually per month, with 100 percent year-over-year growth anticipated, Broadsign says.

As ad creatives are submitted to the Broadsign Supply-Side Platform (SSP), the Broadsign AI Assistant will email media owners with category and approval suggestions for each ad. These recommendations are based on detailed creative analysis and learnings from the media owner's existing inventory taxonomy on the direct-sales side of their business to enable cross-channel competitive separation, the organisation adds. 

The technology scans the creative for inventory qualities like aspect ratio, resolution, profane language and more, as well as objects that can provide insight into which category from the media owner's taxonomy the creative best fits, like a car for an automotive category. Leveraging that analysis, the assistant then provides approval and categorisation suggestions based on that data, which media owners can opt to approve, reject, or send to their team for closer review, says Broadsign.

By automating the categorisation process, the Broadsign AI Assistant can minimise common misclassification errors and quickly identify sensitive content that could hamper brand safety efforts, such as creative featuring alcohol for a screen near a school, or an ad that violates local laws, like a political ad for a display located next to a polling location, says the organisation.

Broadsign says that it fine-tuned and trained the large language model (LLM) behind the Broadsign AI Assistant using two years of categorisation data aggregated from DSP bids received by Broadsign customers. 

"Automating OOH workflows is pivotal to the medium's continued growth, and OOH categorisation and approval is a great starting point. Today, the manual process ties up hours of cycles evaluating creative that may not even win the bid," says Broadsign VP of Products, Francois Hechme.

"The Broadsign AI Assistant can process and categorise vast volumes of creative simultaneously to help teams keep up with programmatic demand, so they can spend more time building and nurturing media buyer relationships and improving reporting. We've designed it so that media owners retain control over when and how they use it, so it complements, rather than detracts from their work," concludes Hechme.

For more information, visit www.broadsign.com. 

*Image courtesy of contributor