Before you autopilot your way to the checkout with chocolates and a teddy bear, let's talk about what gifts actually spark joy and which ones are headed straight for the "thanks, but no thanks" pile. 

Chocolate is still the go-to, with 56% of shoppers planning to buy sweet treats, followed by flowers (40%) and greeting cards (40%). An evening out (35%) and jewellery (22%) are also popular. But here's the deal — when it comes to what people really want, jewellery and watches top the list, followed by flowers and chocolates.

Translation? If you're picking out a gift, you might want to rethink that last-minute petrol station rose bouquet.

Step Away from the Blender 

If you're aiming for romance, practicality is not your friend. Nearly half of shoppers (49%) are playing it safe with their budgets, which might make a diamond necklace a stretch — but that's no excuse for buying something that belongs in a kitchen cupboard.

Cosmetic products, exercise equipment, kitchen gadgets and budget perfumes are risky territory. And mixtapes? Cute in the 90s. Less so now.

Meanwhile, women tend to think more strategically, opting for gifts that are actually useful — like clothing (16%) or vouchers (8%). So, guys, take notes: if you want to impress, think thoughtful, not just traditional. When in doubt? Food and drink gifts are a universal love language.

It's Not Just About Romance Anymore 

Valentine's Day is no longer just about your significant other. According to GlobalData's Retail Occasions: Valentine's Day Intentions 2025 report, more people are gifting their children, friends, colleagues and even their pets.

Yes, pets. In the US alone, pet owners are expected to splurge over USD$2-billion on treats, toys, and possibly some heart-shaped accessories for their furry, finned, feathered, or scaly companions. 

So, if you're single this year, remember that your dog still expects something. 

The Last-Minute Hustle Is Real 

Procrastinators, you are not alone. When it comes to Valentine's Day shopping, most people are winging it.

A consumer survey by RetailMeNot revealed that only 11% of shoppers plan a month ahead. The majority (40%) lock in their gifts about two weeks before, while 32% leave it to the final week. And then, there's the 2% who are literally panic buying on the day itself.

Why the delay? Post-festive financial strain plays a role, but honestly, a lot of shoppers are banking on last-minute deals. Sometimes it works — you might score a luxury item at a discount. Other times, you're left with whatever's still on the shelf (and let's be honest, that's never the good stuff).

Final Thought: Don't Be That Person 

Whether you're planning a grand romantic gesture, treating a friend, or spoiling your pet, one rule remains: put some thought into it. A little effort — and some smart shopping — goes a long way. And if all else fails? Well, there's always champagne.

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*Image courtesy of contributor