"Apart from music, golf is my favourite pastime and passion," says Black. "Partnering with BooYaa Golf — one of the top golf clothing brands — was an easy decision. I'm honoured to be associated with a brand like BooYaa."

This collaboration brings together Black's passion for golf and BooYaa's commitment to creating apparel that stands out on the course. The BLXCK range reflects the shared values and vision of both Jo Black and BooYaa Golf, says the company. 

"The designs are funky and stylish and are a cut above the rest," says Black. 

Incorporating symbols from Black's first album, such as the anchor and spades, the BLXCK shirt is a blend of personal expression and modern golf fashion. "The idea was to design something not only beautiful but also functional and comfortable," adds Black.

"With this collaboration, we're reaching more golfers and getting our respective brands out there. We want more golfers wearing BooYaa and looking stylish on the golf course," says Black.

The official launch of the BLXCK range is set for Friday, 7 March. There will be three distinctive shirts with the signature grey, pink and black designs available at launch, adds the company. 

"This range is designed to make you feel good, look good and stand out. My stage name is Jo Black. To differentiate this collaboration from my music and other ventures, we chose BLXCK with an ‘X' to make it stand out and appeal to an international market," Black adds.

"We have a few more shirts and apparel launching this year. This collaboration is a journey we're taking together," concludes Black. 

For more information, visit www.booyaagolf.co.za. You can also follow BooYaa Golf on Facebook, LinkedIn, X, Instagram, or on TikTok. 

*Image courtesy of contributor