Aleph Group, a global enabler of digital advertising, fintech services and education technology, has announced that it has marked its 20th anniversary with the launch of a company manifesto and video campaign, celebrating two decades of innovation, growth and its mission to make the digital world more accessible for everyone.
Aleph says that it has consistently challenged the status quo, breaking down barriers and creating opportunities in over 150+ markets worldwide, with 60+ exclusive partnerships, serving more than 26 000 advertisers globally and 1500+ employees worldwide.
"In 2024, Aleph expanded its footprint through two significant milestones: our appointment as the sales partner for MTN Ads and our expanded partnership with Pinterest," says Stephen Newton, Managing Director of Sub-Saharan Africa, Aleph Group.
"Our collaboration with MTN enables advertisers to leverage powerful telco-driven insights and reach audiences across South Africa's largest mobile network. Bringing Pinterest's advertising solutions to SA introduces new opportunities for brands to connect with consumers through inspiration-led shopping and visual discovery. These achievements reinforce our mission to drive digital growth and create access for regional businesses," Newton adds.
Aleph says that its success has been fuelled by its commitment to creating lasting value, extending the reach of digital advertising and making a difference in emerging markets.
"When we started, we didn't dream of being part of the digital world; we dreamed of making it possible for everyone to be part of the digital world," reads the manifesto. This philosophy has driven Aleph's evolution from a small startup to a global powerhouse, playing a pivotal role in connecting businesses, brands and consumers through digital platforms, the group adds.
To commemorate its 20th anniversary, Aleph says that it is unveiling a corporate manifesto video featuring employees from around the globe. The campaign captures Aleph's unique philosophy: "At Aleph, there's no room for small dreams. That's why big things happen." The video highlights the company's journey and commitment to empowering businesses and individuals by providing access to the tools and platforms they need to thrive in the digital economy.
As part of the celebration, Aleph adds that it invites the world to reflect on its own digital ambitions through the campaign tagline, 'How Big Is Your World?'. The campaign encourages businesses, entrepreneurs and individuals to dream bigger and explore the limitless possibilities of the digital era. Aleph says that its story is not just one of business success but of a vision realised through collaboration and innovation.
"Our success has always been about more than growth," concludes Gaston Taratuta, Founder and CEO of Aleph. "It's been about helping others grow, from our partners and clients to the communities we serve."
For more information, visit www.alephholding.com. You can also follow Aleph Group on Facebook, LinkedIn, or on X.
*Image courtesy of contributor