Motsepe says its current brand world doesn't fully capture the essence of who it is and the value it brings to its clients. This rebrand marks a shift, one that solidifies its role as an agency that turns advertising into powerful, compelling storytelling. As the agency evolves, it is aiming to reinforce its position as an expert who doesn't just talk about great advertising but creates it. 

Gee Motsepe, Managing Director at Motsepe Advertising, says, "Motsepe Advertising is not just evolving, we're redefining what it means to be a creative powerhouse. Our focus is sharper than ever — crafting bold, disruptive brand stories that don't just compete but lead." 

"We are doubling down on strategy-driven creativity, ensuring our clients' brands cut through the noise and leave a lasting impact. This rebrand is more than a visual shift, but more so a statement of intent and an affirmation of our relentless pursuit of innovative storytelling that transforms businesses," Motsepe adds.

The agency says its new logo embodies this transformation, featuring a custom typography with a rocket embedded in the letter "M," symbolising its mission to launch "out-of-this-world" ideas. This strategic refresh emphasises Motsepe Advertising's role as a thought leader in the advertising industry, blending youthful energy with bold, disruptive creativity.

With the rebrand set to go live on Friday, 7 March across social media and the company's website, the agency says its message is clear: it is ready to take on bigger, bolder campaigns and redefine the advertising landscape. 

"It's time to shine the light inward, embody our brand identity and 'Rewrite the Motsepe Advertising Playbook,'" Motsepe concludes. 

For more information, visit www.motsepeadvertising.com. You can also follow Motsepe Advertising on Facebook, LinkedIn, or on Instagram. 

*Image courtesy of contributor