Secret Ingredient, India's leading food consulting firm for the restaurant and hospitality industry, has announced a strategic partnership with the Dalmia Gold Tea Group to expand its popular Pekoe Café brand across India. This collaboration aims to bring Pekoe's tea-drinking experience to cities nationwide, building on its current success in Patna and Siliguri.
Secret Ingredient says it will lead the expansion effort, leveraging its expertise in restaurant concept development and operational strategy. The firm's comprehensive approach will ensure that each new Pekoe outlet maintains brand consistency while adapting to local preferences.
Nikita Dalmia, Co-Founder of Pekoe Cafe, says, "Pekoe, is a vibrant celebration of India's love for Chai Tapri and street food culture, reimagined with a touch of sophistication. We are on a mission to popularise Indian-Tapri culture along with quality teas from the House of Dalmia Gold, in a more contemporary and refined setting. Going forward, we see it as a unique proposition in the Indian café market and we wanted someone who understands this differentiated concept while enhancing the brand value. Therefore, the Secret Ingredient team looks like an ideal fit to take its growth across India."
Kula Naidu, Director of Secret Ingredient, says, "We have partnered with the Dalmia Gold Tea Group to bring the Pekoe Café experience to more cities. Our team will work diligently to preserve the brand's essence while tailoring each location to resonate with local tastes and culture."
Sid Mathur, Director at Secret Ingredient, says, "Pekoe has already captured the hearts of tea enthusiasts in Patna and Siliguri. As we expand, we're committed to delivering a seamless and elevated experience that will delight customers across India."
The expansion plan targets multiple cities across India, building upon Pekoe's current locations in Patna and Siliguri. Secret Ingredient says it has outlined a phased rollout over the next year, focusing on key areas to ensure success.
Secret Ingredient concludes that these include comprehensive market research and strategic location selection, creating inviting interior designs and ambiences that reflect the Pekoe brand, developing and localising menus to cater to regional tastes and implementing rigorous staff training programmes to maintain operational excellence across all new outlets.
For more information, visit www.secretingredient.co.in. You can also follow Secret Ingredient on Facebook, LinkedIn, or on Instagram.
*Image courtesy of contributor