The 'Back to School' campaign was designed to connect with parents and students through targeted digital placements, ensuring strong visibility and interaction. The Simply Black team — led by Marieme Faye — focused on precision targeting, data-driven content and optimised ad placements to maximise reach and impact, says the agency.
The team's work helped Bel, known for its cheese brands like The Laughing Cow, strengthen its brand presence at a crucial moment in the year for consumers, says Simply Black Media.
"This recognition reflects the strength of our digital strategy and the hard work of our team," says Issa Bamba, Managing Partner at Simply Black Côte d'Ivoire. "We focused on delivering a campaign that was not just creative but also strategically positioned to achieve clear business objectives. Winning Bronze at the Pikasso d’Or Awards reinforces our commitment to delivering results for our clients."
Simply Black Media says the Pikasso d'Or Awards celebrate the most effective Out-of-Home (OOH) and Digital Out-of-Home (DOOH) campaigns across multiple regions, including West Africa, North Africa, the Levant, and Italy. The awards are a benchmark for excellence in media placement, creative execution and campaign impact.
Simply Black Côte d'Ivoire concludes that it remains focused on helping brands maximise their digital presence through strategic media planning, ensuring campaigns reach the right audience at the right time.
For more information, visit www.simplyblackmedia.com. You can also follow Simply Black Media on LinkedIn or on Instagram.
*Image courtesy of contributor