Brand Finance assesses brands based on their value and strength. The annual South Africa 100 report ranks the most valuable local brands, considering financial performance, customer perception and overall brand impact, says the bank. 

African Bank says its debut is based on sustained growth and strategic evolution. African Bank is one of only twelve banking brands in the ranking. 

Reflecting on this milestone, Sbusiso Kumalo, African Bank Group Chief Marketing Officer, attributes the brand's success to its transformation journey and commitment to empowering customers.

"For African Bank, the defining moment in our brand journey was the adoption of our Excelerate 25 strategy in 2021. It served as a bridge between our heritage and the bank we aspired to be. It allowed our people, both customers and employees, to rediscover African Bank's founding purpose and repositioned us as a trusted financial partner. Through this approach, we have accelerated our growth and significantly expanded our service offerings, as seen in our strategic acquisitions and mergers of Ubank, Grindrod Bank and key business units from Sasfin Bank," says Kumalo. 

African Bank says its brand value growth is fuelled by its focus on strategic partnerships and financial inclusion. The bank's expanding core strategy has been instrumental in diversifying its product suite and extending its impact across different market segments.

Jeremy Sampson, Chairman of Brand Finance Africa, comments on the significance of strong brands in South Africa's economic landscape.

"Brand Finance has been producing rankings globally for over thirty years and in South Africa since 2013. Arguably the main drivers of growth of a country are its top brands. Brands that are sought after create jobs, make a profit, pay taxes, create demand, become valuable assets and act as ambassadors for the nation. Something to be celebrated, supported and nurtured," says Sampson. 

African Bank concludes that its recognition in the Brand Finance South Africa 100 ranking is a defining moment in its journey, signalling a new era of growth and trust. As the bank looks ahead, it remains committed to its vision of being a 'bank for the people, by the people, serving the people,' while continuing to innovate and expand its footprint.

For more information, visit www.africanbank.co.za. You can also follow African Bank on Facebook, X, or on Instagram. 

*Image courtesy of contributor