"Richfield has always been about more than just degrees. We give students the skills and confidence to take control of their futures," says Clea Dias, Marketing Director at Growth Ten. "We wanted a campaign that was about transformation — we're showing students that Richfield helps prepare them to launch their careers. Your future doesn't start when you graduate, it starts the moment you walk through our doors."


Adam Kelly, Group Chief Commercial Officer at Growth Ten, says, "With all of the recent upgrades and innovations to the student and learning experience at our institutions, being able to effectively communicate our value proposition is a key focus of our marketing strategy. We look forward to leveraging So Interactive's proven capabilities to support our business's growth objectives."


So Interactive says the campaign refreshes Richfield's legacy with a bold, future-focused campaign centred on the line 'Learn. Lead. Succeed.' This positioning reflects Richfield's commitment to empowering students through knowledge, equipping them with leadership skills and enabling their success beyond the classroom.


A Fresh, Creative Approach


The campaign brings the vision to life with impactful storytelling, striking visuals and a digital-first approach. While staying true to Richfield's established brand identity, the creative introduces a contemporary aesthetic, using bold typography and dynamic layouts to capture attention and inspire action, says So Interactive. 


Executed across social platforms, digital advertising and Out-of-Home media, the campaign ensures broad visibility and engagement. So Interactive says billboards and street pole ads reinforce Richfield's presence in key locations, while high-impact social content makes the brand feel personal and relevant to students.


"Working with Richfield and Growth Ten has been an incredible experience," says Darren Mansour, Founder and Managing Director at So Interactive. 


Mansour concludes, "We love collaborating with brands that are making an impact. Richfield has a legacy of empowering students, and this campaign reinforces that in a way that’s fresh and future-focused."


For more information, visit www.sointeractive.co.za. You can also follow So Interactive on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor