Content creation needs to be high-quality, frequent and meaningful. However, relying solely on ChatGPT can lead to generic, repetitive and uninspired results. 

Content creation should always have more human than AI in it.

Using ChatGPT for content creation does come with limitations. Let's take a closer look:

Accuracy Issues in ChatGPT

One major concern with using ChatGPT for content creation is accuracy. AI-generated content isn't always reliable, and while it pulls information from various sources, it doesn't fact-check or verify details. Misinformation can easily slip through, making it crucial to review and edit every piece of content before publishing.

This then leads to additional research time. Making use of resources to review content with actual subject-matter expertise, for example, a technical piece, before prompting ChatGPT again. 

This makes the reviewing process extremely long-winded.

ChatGPT Content Often Feels Copy-and-Paste

If everyone is using ChatGPT for content creation, how do you ensure originality? AI-generated content often sounds the same across different brands and industries. While ChatGPT can assist in structuring ideas, over-reliance on it results in copy-and-paste content that lacks authenticity and personality.

This is evident in companies that churn out content with no thought, no personality — just AI.

A Flood of Content With No Actual Meaning

Countless brands are starting to flood their audiences with mass-produced content because it is easier and cheaper, right? They assume ChatGPT doesn't make mistakes, doesn't plagiarise and always produces high-quality material.

Until you get an email from another company saying you plagiarised their content. For a human to create plagiarised content from a piece of original content is much harder to do than for ChatGPT.

Additionally, it's often easy to tell when content was generated by ChatGPT. The structure, the overuse of formal phrasing, and even random emojis often give it away. More importantly, AI-generated content can feel disconnected and disingenuous.

ChatGPT Lacks Human Emotion

Content that feels too polished or robotic falls into the uncanny valley. It's close to human but just 'off' enough to make people uncomfortable; it almost seems eerie.

When content lacks human warmth, relatability, and nuance, it fails to engage audiences on a deeper level.

Prompts might improve and sound more human-like, but it's still obvious when content lacks human input.

Why Human Mistakes Might Be the Answer

Think about meme pages on Instagram where the images have spelling errors or formatting mistakes. Despite these flaws, the content resonates, people love it, and it gets shared widely. 

Why? Because the content feels human — it is human. Sometimes, people might not even notice a grammar issue or spelling error. 

Humans make mistakes. They have unique ways of expressing ideas, and there's beauty in that honesty.

If humans stop creating content, where will AI find new content?

AI learns from existing human-created content. But if we rely solely on ChatGPT for content creation, where will new, fresh ideas come from? If content creation is left entirely to AI, we risk
creating a cycle of recycled, uninspired content that lacks innovation and creativity.

Content creation should remain a human-driven process. While ChatGPT can help streamline workflows and assist with content creation, it should never replace the human touch that makes content engaging, relatable and meaningful.

By focusing on human-centric content, you'll truly resonate with your audience.

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*Image courtesy of contributor