PayJustNow and Finchoice have launched their new brand identities. Largely visual in nature, the refreshed brands were developed to better appeal to their fast-growing customer bases, highlight their shared commitment to greater financial access and cement their synergies as brands within JSE-listed HiL's Weaver Fintech group.
PayJustNow and Finchoice say they make up the Weaver Fintech ecosystem.
"Our approach to innovation in this space saw a 31% increase in loan disbursements in 2024, while 86% of our customers chose to take reloans with us," says Colin Campbell, Director of Marketing and Operations at Finchoice. "Our refreshed identity has been designed to reflect the innovation in our offering and to ensure we remain resonant to our digitally savvy customer."
The brand refresh highlights PayJustNow's evolving offering, going beyond being a BNPL provider to give shoppers more options, including digital wallets for instant refunds, as well as 12-month retail credit instalments, says the duo.
Daniel Hawkins, Head of Marketing at PayJustNow, says that its model has progressed from being a payment solution to an enabler of greater financial access and more responsible shopping behaviour.
"Our customers are digitally savvy and financially conscious. They seek convenience, security and flexibility in how they shop and manage their cash flow. This is why our new brand positioning centres on 'The Clever Way to Pay,' as we offer a simple and accessible solution that is simply a no-brainer. Why would you pay any other way?" concludes Hawkins.
For more information, visit www.weaverfintech.com.
*Image courtesy of contributor