Yamaha says the setup is simple: the audience chooses a flavour, which is poured into a custom-designed container attached to Yamaha YZ250F and YZ450F models. From there, riders Renato Paz, Tatá Mello and Wellington Garcia take over — mixing the ingredients through adrenaline-pumping stunts, resulting in a blended milkshake.

"At Yamaha Racing Brasil, our pillars are grit, strength, focus, fun and fair play. We make it a priority for our riders — and the fans who support us — to enjoy riding, whether in competition or in their free time. This activation is a clear example of that," says Giovana do Vale, Brand, Marketing and Racing Manager at Yamaha Motor do Brasil.

The initiative aims to create a one-of-a-kind interactive moment, connecting the audience directly with the power and thrill of the bikes on the event’s main track. To do this, the brand says it turned to the culinary world in a bold and playful way.

"Our insight came from a quirky observation about motocross: the more powerful the bikes and intense the stunts, the more the riders resemble human blenders. So, we decided to take that idea to the max, transforming the bikes' extreme vibrations into a wildly interactive experience for the public," say creatives Felipe Paganoti and Igor Pontes, from AlmapBBDO.

Yamaha concludes that the 'Off-Road Milkshake' activation was produced in partnership with the production company FISH.

For more information, visit www.global.yamaha-motor.com. 

*Image courtesy of contributor