Gerety says Funny Women is a non-profit organisation dedicated to empowering women from all walks of life using comedy and humour to build confidence, explore creativity and have a voice. Founded in 2002, Funny Women promotes equal rights and opportunities for all, showcasing female-identifying voices and contributing to gender parity in the industry and beyond. The annual Funny Women Awards were founded in 2003 and have recently been launched for 2025, sponsored by BBC Studios' Funny Parts. 

The Humour cut at Gerety celebrates the very best of funny advertising, it describes that making other people laugh is one of the most refined arts in entertainment. The votes of the Funny Women jury will be included in that of the global executive jury that chooses the shortlist that will be announced at the beginning of June, says the awards. 

Gerety Co-Founder, Lucía Ongay, says, "The Humour category is an important part of the Gerety winners showcase, and we have seen some fabulous winners in this category over the years, as humour takes back its prominent place in advertising. We are extremely excited to partner with Funny Women for this unique jury and also sharing the winners with their audience."

Parker says, "This is a fantastic opportunity for our extended team of brilliant female comedy producers and collaborators from around the world to participate in the amazing Gerety Awards. Comedy is integral to memorable advertising, and over the years, we have discovered some incredibly talented performers, writers and creators who have gone on to work in the wider creative industries. I can't wait to see what this year brings."

Gerety says this year's jury includes a record 245 judges from 50 different countries. The only judging criteria is originality of the idea and creativity in its execution. The final deadline for entries is Friday, 9 May. 

Gerety concludes that the Humour jury will be announced in the coming weeks. 

For more information, visit www.geretyawards.com. You can also follow the Gerety Awards on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor