The One Club for Creativity has announced the seven agencies and designers in Egypt, Saudi Arabia, South Africa, Turkey and United Arab Emirates that are among the global winners at the ADC 104th Annual Awards ceremony, announced during The One Club for Creativity's Creative Week 2025 in New York.
The One Club says Publicis Middle East Dubai is the region's only ADC Gold Cube winner this year, working with Mango Jam Dubai, Melt Dubai and Prodigious Dubai on 'ColourCheck' on behalf of Babyshop in Product Design, Children's Products.
ADC 104th Annual Awards winners in the Middle East and Africa region, by country, are as follows:
Egypt
Merit
- Bahia Shehab Cairo 'Bear Witness' for NUART Aberdeen in Typography / Lettering, Environmental, and
- Islam Hassan Cairo 'Odoriko Logo' for Odoriko in Typography / Lettering, Brand / Communication Design.
Saudi Arabia
Silver
- BigTime Creative Shop Riyadh '4th Judge' for the Ring Magazine in Artificial Intelligence: Application.
Merit
- BigTime Creative Shop Riyadh '4th Judge' for the Ring Magazine in Artificial Intelligence, AI: Idea, and
BigTime Creative Shop Riyadh '4th Judge' for the Ring Magazine in Artificial Intelligence, AI: Application.
South Africa
Bronze
- Pola Maneli Port Elizabeth 'Narrating Slavery's Wake' for The Smithsonian Institute in Illustration, Wildcard: Series.
Merit
- BCKRDS Johannesburg '54 Collective Rebrand' for 54 Collective in Brand / Communication Design, Rebranding.
Turkey
Bronze
- Sadi Akbudak Istanbul 'TUGFO 24' for The Turkish National Youth Philharmonic Orchestra in Typography / Lettering, Use of Typography.
Merit
- Sadi Akbudak Istanbul 'TUGFO 24' for The Turkish National Youth Philharmonic Orchestra in Typography / Lettering, Innovation.
United Arab Emirates
Gold
- Publicis Middle East Dubai with Mango Jam Dubai, Melt Dubai and Prodigious Dubai 'ColourCheck' for Babyshop in Product Design, Children's Products.
Silver
- Publicis Middle East Dubai with Mango Jam Dubai, Melt Dubai and Prodigious Dubai 'ColourCheck' for Babyshop in Product Design, Inclusive Products.
Merit
- Publicis Middle East Dubai with Mango Jam Dubai, Melt Dubai and Prodigious Dubai 'ColourCheck' for Babyshop in Pharma / Health / Wellness, Brand / Communication Design: Product Design, and
- Publicis Middle East Dubai with Mango Jam Dubai, Melt Dubai and Prodigious Dubai 'ColourCheck' for Babyshop in Product Design, Brand Partnerships.
A complete showcase of all ADC 104th Annual Awards Cube winners can be viewed here. The ADC Annual Awards Global Creative Rankings will be announced on Wednesday, 21 May.
A total of 10 935 pieces were entered from 59 countries and regions in the ADC 104th Annual Awards. Agencies, studios, freelancers, brands and production companies in 41 countries were awarded a total of 102 ADC Gold Cubes, 133 Silvers, 189 Bronzes and 347 Merits this year, says the awards.
Creative Week 2025
The One Club says the ADC 104th Annual Awards is just one part of Creative Week 2025, which runs from Monday, 12 to Friday, 16 May. Now in its 16th year, Creative Week is a annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club's leading global awards shows, and discuss the latest creative trends and issues.
The One Club concludes that other Creative Week 2025 programming includes the Young Ones Student Awards on Monday, 12 May, Type Directors Club TDC71 Best of Discipline and Judges' Choice winners and exhibition on Tuesday, 13 May, the first-ever Creative Week AI Creative Challenge on Thursday, 15 May, the AI Executive Creative Summit: New York on Thursday 15 to 16 May, and The One Show 2025 awards ceremony on Friday, 16 May.
For more information, visit www.oneclub.org. You can also follow The One Club of Creativity on Facebook, X, or on Instagram.
*Image courtesy of contributor