"We love seeing local businesses back themselves with a look that feels as good as it works," says Chantelle van Greune, Global Marketing Manager at BooYaa Golf. "BooYaa is proudly South African and built for premium comfort and durability, perfect for a team that's on their feet and on the move. If you can shout it, you can wear it, and Bakehouse is wearing it well."

The decision comes soon after Bakehouse Silver Lakes' relaunch, with the team opting for a clean, confident and local aesthetic. BooYaa's apparel is known for its aim to provide a balance of performance and style, comfortable enough to handle a busy shift and sharp enough to keep the brand looking polished from the morning coffee rush to the last-minute takeaway, says the company.

"We wanted a look that says 'we're back' without saying a word — something premium, recognisably South African and made to last. BooYaa ticked every box," says Marco Ferreira, Part Owner at Bakehouse Silver Lakes. "Our team feels confident in it, our customers compliment it and it fits the spirit of the new Bakehouse."

Beyond the new clothes, the partnership is a small celebration of South African design, South African service and a shared commitment to quality. BooYaa's mission for premium materials, long-wear comfort and colour-true finishes aligns neatly with the high standards Bakehouse sets in its kitchen and at the counter, says the company.

"Relaunching Bakehouse is about more than a new menu and a new coat of paint. For us, it's about the experience. The BooYaa gear pulls it together. It's practical for the team and looks the part for our guests," Ferreira adds.

BooYaa's brand message —"Play Hard, Live Loud, Refuse to be Ordinary" — finds an easy home in the Bakehouse environment. Different game, same energy. The partnership says that this isn't just golf gear; it's everyday, everywhere gear for people who show up and bring a little personality to the job.

"This isn't just style, but service with confidence. We're proud to see BooYaa behind the counter at Bakehouse Silver Lakes," concludes van Greune.

For more information, visit www.booyaagolf.co.za. You can also follow BooYaa Golf on Facebook, LinkedIn, X, Instagram, or on TikTok.

*Image courtesy of contributor