The Marketing Research Foundation (MRF) and Plus94 Research have hosted a webinar showcasing the 20th edition and fourth update of 2025 of the Marketing All Product Survey (MAPS®) data release.
The webinar introduces edition 20 of MAPS data, the fourth quarterly update for 2025, aiming to provide strategic market intelligence insights into South African consumer behaviour and market trends, says MRF.
Strategic planning requires current data. The latest MAPS release aims to offer marketing and media professionals access to internationally audited consumer insights that inform brand strategy, media planning and audience targeting, adds MRF.
Key Features:
- five years of research data
- over 100 000 consumer interviews
- international audit standards ensuring data integrity
- quarterly updates delivering market insights every three months, and
- comprehensive consumer behaviour and product usage coverage.
The quarterly update cycle aims to enable marketers to refine brand positioning, target audience profiles and media strategies throughout the year as market conditions shift, providing a competitive advantage in South Africa's marketing landscape, says MRF.
Webinar Details:
- Date: Thursday, 20 November.
- Time: 09:00 ro 10:30.
- Registration: Microsoft Teams.
Comprehensive documentation, including detailed reports, analytical presentations, and recordings of previous webinars, is available on the MRF website, concludes MRF.
For more information, visit www.mrfsa.org.za. You can also follow the Marketing Research Foundation on Facebook, or on LinkedIn.
*Image courtesy of www.mrfsa.org.za.