The ADreach Group of Companies has completed a massive 18-month upgrade of Street Pole Ads frames in Joburg, with new frames delivering between 50% and 100% more advertising.

Original Street Pole Ads frames (1.2m x 900 in size) have been increased to a size of 1.2m x 1.8m – this equates to a 100% increase in the advertising surface area. In instances where proximity of poles to roads did not permit for installation of the larger signs, frames have been increased to a size of 1.2m x 1.5m – which still delivers more than 50% additional advertising surface than the original frame size.

Visually enhanced frames are placed at a standardised height and angle to deliver a clean, consistent and unified city look and feel. A revised and more scientific Road Grading system categorises all sites according to criteria such as LSMs; degree of other messaging; traffic flow; and proximity of poles to roads. Installation of the larger format Street Pole Ads frames is accompanied by improved functionality; with new application and flighting methods allowing for faster and more cost-effective turnaround times.

This exciting period of upgrade and improvements also sees ADreach implementing a Net Rate billing system in support of the policy circulated by OHMSA (Out of Home Media South Africa) in 2008. In line with new Outdoor Media industry standards in South Africa, the Net Rate system aims to establish greater transparency within the South African outdoor media industry, and will come into effect within The ADreach Group as of 1 June 2009.

ADreach Joint CEO, Brad Fisher, comments that the implementation of the Net Rate system demonstrates the Group’s commitment to the responsible growth and development of the South African outdoor media industry. “We believe that the Net Rate billing system will contribute towards a more regulated and effective industry; which in turn will render greater long-term benefit to clients and agencies”, says Fisher.

ADreach’s larger format, slick and standardised frames offer all the benefits unique to Street Pole Ads, with even greater impact. Now offering even more advertising value for money, Street Pole Ads remain unrivalled in their ability to repetitively and cost-effectively target highly defined, captive commuter and pedestrian audiences.

For more information, call 0800 OUTDOOR or visit www.adreach.co.za.