The collaboration marks a significant milestone in Truecaller's Africa expansion strategy, reinforcing its direct sales footprint and long-term commitment to building strong regional partnerships. By integrating Truecaller's scale, first-party insights, and high-impact ad formats with 365 Digital's deep market expertise, the partnership aims to unlock new value for advertisers in the region, says the platform.

Under the agreement, 365 Digital has been appointed the exclusive reseller for Truecaller Ads inventory in both markets. The partnership will enable brands and agencies to activate premium, data-driven advertising solutions at scale, combining Truecaller's platform intelligence with strong local market execution.

"South Africa and Kenya are strategically important to Truecaller's long term growth in Africa," says Hemant Arora, Vice President and Global Head Truecaller Ads Business. "Around the world, brands partnering directly with Truecaller benefit from our unique scale, trusted insights, and tailored solutions to successfully achieve their media, marketing, and business objectives. Our collaboration with 365 Digital brings this proven global offering to advertisers and agencies in South Africa and Kenya, strengthening our local footprint."

Commenting on the partnership, Julian Jordaan, CEO at 365 Digital, says, "We are excited to partner with Truecaller and bring its powerful, trust-led advertising solutions to brands across South Africa and Kenya. At a time when establishing brand trust has become almost paramount, Truecaller's unique position at the intersection of communication and utility presents a strong opportunity for advertisers to connect meaningfully with consumers. We look forward to working closely with the Truecaller team to drive innovation, deliver measurable results and create long-term value for our clients."

As part of the partnership, 365 Digital will lead local sales and advertiser engagement for Truecaller Ads. Advertisers will gain access to a portfolio of high-impact, mobile-first ad placements, adds the platform.

Looking ahead, the partnership reflects Truecaller's broader international growth strategy, focused on strengthening regional monetisation through trusted local partners. By expanding its direct sales footprint and deepening advertiser relationships across Africa, Truecaller continues to build a sustainable, high-impact advertising ecosystem for brands and users alike, concludes the platform.

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*Image courtesy of Facebook