Wednesday, 27 May, saw the launch of leading global promotional and retail marketing agency, The Integer Group, in South Africa.



Global heads of Integer Corporate were present for the launch to introduce the agency’s unique approach to shopper marketing at the launch event at the new Integer offices in Sandton.



“Today’s successful international brands are the ones that understand the behavioral differences between a consumer and a shopper and apply those practices to their retail strategies,” said Jeremy Pagden, Chairman for The Integer Group. “At the heart of everything Integer does for its clients is the shopper. Integer has developed a specialised expertise in shopper marketing which cultivates authentic relationships between a brand and a retail environment to drive global sales for numerous Clients.”



Integer’s retail-focused expertise utilises shopper behavior insights to drive sales and business growth for both clients and retailers. This approach has ensured their continued success and supports their global expansion.



“During a time when most agencies are being cautious, Integer continues to expand to align with and meet its clients’ growing global demands,” said Mike Sweeney, CEO of Integer Corporate.



Over the past three years, Integer has added a number of international offices to support Client growth including offices in Paris, Shanghai, Tokyo, and Johannesburg is the latest addition to the expansion.



“Integer’s expertise in understanding shopper behavior and retailer needs is what has created its success globally,” says South Africa MD, Tracy Roberts.



Roberts has 25 years of experience in through the line agency and branding services. Her experience has developed particular strengths which lie in her ability to develop and build strong Client relationships, as well as facilitating and engaging strong support teams across all agency disciplines to ensure delivery of best possible product to Client.



“It is truly exciting to be introducing this expertise into the South African market. It’s imperative that we deliver on the best practice already set by our global counterparts, and utilise this knowledge to ultimately help our clients to drive sales,” concludes Roberts.