The partnership marks a new chapter for Chappies as the brand enters the world of football through 'Chappies for Champs', a campaign celebrating South Africans who bring the 'Yho!' factor to everyday moments, proving that anyone can be a champions in their own way, says Mondelez International.

From its yellow wrapper to its "Chappie Chipmunk", Chappies has been part of South African culture and everyday life for generations. Now, the brand is bringing that same spirit of discovery and connection to a space where South Africans come together: football.
 
Mudau is a natural fit for the brand — the Mamelodi Sundowns and Bafana Bafana defender has established himself as one of South Africa's football talents, earning recognition on both the domestic and international stage, adds the company.

His connection to Chappies goes beyond the pitch. Mudau is known for his signature habit of chewing gum throughout his football career, making this partnership with Chappies an authentic meeting of two South African favourites. 
 
"Chappies is one of those brands that has always been part of my everyday life. I grew up seeing it in my local tuckshop; I remember buying it and sharing it with my friends. Even as I got older and football became a big part of my life, Chappies was still there," says Khuliso Mudau. "To now be part of this iconic brand that has been around for so many years is really special. Football is about bringing people together, and I'm excited to bring that energy into the 'Chappies for Champs' campaign and share some of the best moments with the fans."

For Chappies, Mudau represents the ambition, determination and personality at the heart of the new platform, says the company.

"Chappies has always been about those small moments that bring a smile, spark a reaction and bring people together. Football gives us an exciting opportunity to take that spirit into a space that is deeply loved by South Africans," says Ayesha Hassim, Senior Brand Manager, Chappies South Africa.

"Khuliso is the right partner for Chappies because he embodies the ambition, determination and energy of a new generation, while his genuine love for chewing gum makes the partnership feel authentic. Through 'Chappies for Champs', we want to celebrate the champions we see on the pitch, as well as the everyday champions who are chasing their own goals, celebrating their wins and creating moments they can be proud of."

'Chappies for Champs' 

The 'Chappies for Champs' campaign is about making the idea of being a champion accessible to everyone.

As part of the campaign, Chappies will launch a competition giving South Africans the opportunity to become champs themselves, with prizes to win, including a chance to win a team's jersey. Open to anyone who wants to take part, the competition is designed to bring the spirit of 'Chappies for Champs' to everyday South Africans and create memorable moments along the way. 

The company concludes that South Africans can expect even more curiosity, excitement and fun from Chappies.

For more information, visit www.mondelezinternational.com. You can also follow Mondelez International on Facebook, LinkedIn, X, Instagram, or on YouTube. 

*Image courtesy of contributor